The climate crisis is real. And if you run a little green website or blog, you are doing wonderful things to help. Thank you!
But it’s all very well have lots of information on why whatever you are offering or selling is good. But truth be told, it’s also just as important for the information to be authentic – and interesting! If you don’t bring people with you, they are going to switch off and go elsewhere.
There is a lot of talk these days about AI (artificial intelligence). In truth, if used widely, it can be good to sometimes fact-check something to ensure it’s accurate. It’s good to do this a few times.
But overall, it’s nicer to write in your own voice. This will actually make your green blog more authentic and unique. Most AI articles sound like a robot. So you have to go back anyway and rewrite them. So you may as well write them yourself in the first place!
Interesting is where it’s at!
The Devon town of Totnes was the world’s first Transition Town. This basically means that it is not shocked by oil prices, as people are mostly self-sufficient. They don’t rely on lorries delivering food to supermarkets, because they don’t use them!
Nor energy prices, as they have community solar panels on big buildings. Which gives out free energy to local people. They also set up food-sharing schemes (like growing fruit and nut trees in public areas). And launched a local currency for indie shops (walkable – no oil!)
You can see, the solutions were almost like a party! And so people got involved, and now its idea is mimicked everywhere on earth.
Do the same with your little green plot in cyberspace. If something upsets or angers you, don’t make your readers upset or angry. Instead, give them hope and inspiration. Bring them with you. Write about solutions, interview others or offer your own solutions!
If everyone who wrote little websites did this, we would be in a much better position than we are today! It’s empowering to be positive.
Ecological writer Satish Kumar once wrote that shouting and yelling to change things is ‘like churning sand to make butter’. He’s right. Be a quiet introverted social justice mover! The results will come far quicker. And that’s a promise!
