Some blog experts suggest that you should spend as much time thinking about your blog title, as you should actually writing your content!
In truth, you could write the content first, then think about the title. But usually the former is better. If you’re not feeling creative, use AI (one of the few times!) to generate a lot of headlines. This can sometimes get your creative juices flowing, in order to actually write the article.
Don’t make the titles too gimmicky
There are so many numbered lists the average person can take!
Tell the truth!
And never write a headline promising something you can’t deliver (no cures for illnesses please!)
Have a call to action
But do make them clickable and perhaps a call to action.
Try to use long-tail keywords
Also try to use long-tail keywords to pique the interest. If you run a fashion blog in London, then make sure the title has say a boutique review in a certain borough, not ‘the best fashion brands in the world!’